Mardi 21 décembre 2010

He moved to town a good brand of shoes to make money

As a brand strategy, of course the consumer products company will first break into the domestic first-line cities. But as China's economic growth, economic prosperity, cities and coastal areas from the corresponding extended to other areas, deep in China's inland cities, secondary cities and small towns of wealth, many companies will be the next important factor in business growth . Data show that China's small cities and towns attractive market potential, its potential aspirants population (135 million) is roughly equivalent to a second-tier cities, the total population (137 million), both of average family income is quite. In terms of relatively large cities, small cities, rental costs and personnel costs are relatively low, so once the logistics and distribution costs can be decreased, the store will be much better than the profitability of stores in large cities. If the success of the flagship store cities to determine their overall market position and profitability, it is a small town market intensity and distribution network capacity to determine profitability. In fact, a franchisee of a regional brand, and its logistics and distribution costs are mostly borne by the headquarters. Therefore, investors choose to join the line outside the city a brand and the brand in the local market, take a certain position, then it may be a controllable cost, the market can be seen, substantial investment income behavior, Cornell Footwear is one of the options. So, to Cornell, for example, how it can become a franchisee? It is how the investment outlook for it? Second and third tier cities in favor of joining Vice President Marketing Corporation Group Limited Cornell Fan Jimin told reporters, according to incomplete statistics, in 2007, Cornell's head office in the country about the number in 2700, of which 15% Direct operating, while the other 85% was joining the dealer. The planning is in 2010 more than 4,000 head office number. In addition, it in New York, Paris, Berlin, Rome, Amsterdam and other world fashion more than 10 countries have opened 120 stores. In the domestic market, according to the different levels of local economic, Cornell will be the market is divided into three grades. Among them, the primary market as well as coastal municipalities of Shanghai and other economically developed cities such as Ningbo, Qingdao, Dalian. Secondary market for the prefecture-level cities and county-level cities along the coast. West and north county and city is listed as three small-scale market. "At this stage, a market-based store or to Direct. Because of the high cost of operating the primary market, investors often can not afford. On the contrary, now the secondary and tertiary markets in the income of residents increased significantly quality of life become increasingly demanding, the consultation is clear, therefore, certain brands of clothing have a considerable demand. "Fan Jimin said. According to reports, in the market, Cornell is in the high-end positioning of footwear, the main target customers targeting ages 25 to 45 years old, stable and good income groups. "In the secondary and tertiary markets, this part of the population of the occupation are concentrated in government agencies, banks, power supply systems, mobile communication units." Requirements on the experience of franchisees For the selection of franchisees, in the Fan Jimin, experience and ideas relative to the more important factor in terms of funds. According to Fan Jimin introduction, a Cornell joining the store, do not need to pay the franchise fee. However, a certain amount of security deposit paid is still necessary, according to the different regions, the margin increased from 1 million to 2 million range. Cornell first to prefer hands-on experience with brand management to investors. Fan Jimin, said: "Because the brands and general non-branded products in the course of business there are many differences, but also a higher demand more from the image requirements, shopping guide service requirements, to the product requirements, promotion requirements and so on. Only a brand management concept in order to ensure quality during operation, and the consistency and overall brand image. " "Second, know how to cultivate the market, cultivating customers easier for investors to gain a firm foothold in the market quickly, and the benign development. In addition, the cultural quality of franchisees is also considered an important factor. Only a good investment in cultural literacy with the headquarters who can form a good and effective communication, but also more receptive to new ideas, and reach a consensus on the issue. " Appropriate focus on Commercial Street site Shop in the secondary and tertiary markets in the process, the site is still one of the most critical part. "Investors must be on the local market have considerable understanding. Of course, some franchisees take into account cost factors, he joined the city is not his life and is most familiar with the city, but we will send someone to assist the investigation to the area, and learn more about the city economic conditions, such as commercial distribution, the income situation, shopping capabilities, and shopping habits, and competition in the local brand. "Fanji Min says," for example a commercial arrangement, the city needs to be broken down Commercial Street, Commercial Street is some lively, a great crowd, but the observation and analysis, find that it is mainly the forms of household appliances or mobile phones and restaurants, then it is not suitable for the operation Cornell. generally dress more concentrated commercial street location is ideal. Specific it is the main shopping district of local, commercial street, brand apparel Street and the pedestrian street. " In the specific choice of shops, Cornell's proposal is: "a small city to open a large store." The so-called "big shop", that is, in the second tier cities in the two-bay store, the area of 60-80 square meters. So the store decoration, according to Fan Jimin estimated cost of 3 million. "This fee includes the first door, container, windows, cash registers and other basic parts of the decoration, if you want to keep improving on the floor and the top of the other, this cost is not enough. According to reports, the selection and fitting in shops, the headquarters will have someone to help, including specific location, store image and the specific decoration. After the first renovation, the headquarters required that every single shop fitting and then every two years to ensure the store's image and freshness to the customer, then the cost of renovation by the franchisor and franchisee share the burden for the 50% ratio. Three-four hundred thousand yuan initial investment Cornell joining a store, including initial investment deposit, store decoration, pre-purchase, rent and staff wages down for money. By the previously described, the margin for the 10,000 to 20,000 yuan, store decoration is 3 million. According to Fan Jimin said to secondary and tertiary markets in the 60-80 square meters of shops, for example, the amount of the first purchase to 200 styles, each style of the purchase amount is 6-10 pairs, about 1,500 pairs of shoes . Shoes pricing due to seasonal differences, there are some differences, to each pair of 150-200 yuan estimates, the pre-purchase the investment from 225,000 to 300,000 yuan. Wages and salaries of the preparations in order to store radiation fifty or sixty thousand urban population in terms of a single shop, be equipped with eight employees, is divided into two shifts, respectively, 9:00 to 15:00, and 15:00 to Closed at night. Fan Jimin told reporters that, in general, the secondary market level wages of 800 yuan per person per month, while wages in three markets 600-800 yuan. Normally be prepared early in the investment staff of 3 months salary.

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Before opening the new store, headquarters sales staff will be a period of one week of the training includes two aspects, one is Cornell's corporate culture, such as the brand history, brand positioning and honor, etc.; second, focus on the actual operation From product knowledge, service standards to receive after-sales service management and store management processes and so on. In addition, the Corporation for the store manager or franchisee with training courses each year to new ideas, new requirements for re-training. Average annual profit of 100,000 yuan stable For the most sensitive franchisees profit, Fan Jimin told reporters details of the retailer's pricing system. "Products issued by the Corporation to the agent and ex-factory Direct offices, distributors, and directly managed branches on the basis of the ex-factory price increase 25% to 30% of the price of delivery to the franchisee, the franchisee After this foundation is * 1.6 * ± 10%, 10% of this is because regional differences and set the room for price adjustment. However, in the same region, must do the same in principle the same price. "that is, franchisee sales product gross margin of 37.5%. After the gain margin, with many joining the system is different is that the franchisee does not need to pay a portion of costs based management fees as a consultant, and their access to all Maori. Joined the Cornell press shop for the monthly profit and loss data to the secondary market is simulated, the cost of the monthly rent or a large expenditure of around 10,000 yuan per month. Employment eight employees in two shifts, wages and other benefits expenses at 6400 yuan per month. Once every two years, renovation, decoration amortized cost of 24 months, spread over 1,300 yuan a month. According to reports, in general, the income tax of such shops in the form of a fixed amount of tax paid, the amount of 800 yuan per month. 2,500 yuan per month plus electricity and water expenses, the operating costs of at least a month more than 21,000 yuan. According to the purchase of the gross margin of 37.5%, to reach break even, just the monthly turnover of 56,000 yuan can be. Calculated to 30 days a month, a day just to reach 1,867 yuan in sales will be able to preserve capital. For a brand of footwear stores, this figure is not very harsh. Fan Jimin told reporters that the existing franchise business position, the first year mainly because the market cultivation period, most remain in the case of break-even or profit to the second year or third year stability period, the average annual profit 10 million. "In general, ground-level shops in the city of stable profits in the 20,000 yuan a month. Of course, there will be any investment risk, if the franchisee does not match the concept of brand management and headquarters, looking forward to get rich, or the affordability of the limited lack of follow-up supplementary sources of funding, or lack of business skills, will contribute to eventual failure. " A variety of business process support

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Prior to joining, investors received in the course of business based upon a number of policies. In order to franchisees as the main distribution is very concerned about is a return of the problem. According to Fan Jimin said Cornell proportional control the overall return of 10% ~ 20%. "The proportion of control in the hands of branch offices and distributor, because of their understanding of the market for many years, in practice the basic rate of return are below this value." Sales, franchisee can not discount the product development and other promotional programs. "Because if not properly handled such cases, would brand some impact. So, at regular intervals, the local subsidiary or distributor in accordance with market conditions, to develop a unified marketing programs." Fan Jimin said. As for the cost of advertising and promotional activities, Fan Jimin explained there are three circumstances, if the head is very necessary that an important market, the headquarters will be fully bear all costs of promotion, the brand in the local campaign, to expand its influence; when the new store openings , branch, or distributor will support advertising expenses; another is to join in when it deems necessary, to promote his own money. In addition, logistics and transport links, join in the need to purchase and replenishment of the time, just at a higher level after the company or agency contact, you can get free. Need to be reminded, and Cornell to join the contract period is one year, full time after the operation a good case can be renewed, and do not need to pay for other expenses. "Given that the deadline is to give franchisees a certain degree of pressure and power. In the performance evaluation of service failure or poor image of the retail owners and franchisees will have the image of its supervision of training and guidance, if still not quite satisfactory, will be carried out in the contract when it expires out. "Rather, a longer duration of cooperation and normal sales, and many other franchisees will be the headquarters of the reward, the opportunity to study not only learning, but also a certain amount of credit support. Is to say, join up to the first extract 5 million items, and then again the headquarters of the order. This cash flow needs of franchisee working to expand the business in terms of, is a very favorable conditions.

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  • Par luckymaggie - 5 commentaire(s)le 21 décembre 2010

    "Foreign Trade shoes," gone country road early

    "The key to the domestic trade is the transformation of positioning." Optimistic about the domestic market, foreign trade enterprises in transition "We're in a hurry goods, but not so nervous." Wu Hui said. Wu Hui Qi Shoes Co., Ltd. Quanzhou, general manager of the South, 6,7 months, because of the implementation of a new round of tax rebate adjustment date draws near, many export-oriented shoes, Quanzhou enterprises are carrying out continuous adjustment, one hand tight rush goods, to reduce losses for the first to ship; the other hand, some companies set their sights on the domestic market. In fact, adjusted for tax credits on business impact, Quanzhou foreign trade sighs a shoe. It is understood that children's shoes because tax credits are the product of this adjustment has been reduced, some by tax rebates to maintain profit enterprises, are considering restructuring or even "close."

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    Wu Hui Qi for the South, however, the situation may be far less bad. Southern Qi face from 90 years a large number of Eastern Europe, Western Europe, South America and other international markets in the shoes of the production and export, but from 2001, the company began to consciously cultivate independent brands, to develop the domestic market. "Company's brand 'good dog' is created at the time," said Wu Hui, "A few years ago the company noticed the increasingly difficult export environment, gradually building to strengthen the domestic market but also for businesses looking for a good 'escape route'." In Wu Hui seems relatively stable trading environment, after all, if you have own brand and a stable domestic market share, it is equal to grasp the initiative. In Quanzhou, Jinjiang area, Southern Qi companies hold the same view there are many, Jinjiang Kang Tai Shoes Co., Ltd. are planning to rapidly seize more domestic market share. Marketing Manager Yao Yong believes that the current children's shoes market is in a "feudal strife," the period has not yet emerged a leading brand, a larger space for the domestic market, "From this point, it is still much room The. "Yao Yong said. In fact, even without considering the shoe trade in exports and thus fought in the domestic market factors, the potential of domestic shoes market, or for many companies and experts promising. According to statistics, at present, children under the age of 16 in China 3.8 million, about a quarter of China's total population, and each year there are about 27 million newborns born. As people's living standards improve, the family's spending 40% of the child consumer. In particular, China's one-child policy decisions of the consumers of this particular age group is the most potential in today's society the consumer groups. In response, the industry said, it is now the standard of living getting higher and higher into the lives of parents of growing children, children's consumption shows an obvious personalized, proactive buying trend. The data show that consumption of children in this "list", the children's shoes in the market space will be increased year by year, the number of children if the country 3.8 billion, per capita consumption of 4 pairs of shoes per year, 20 yuan for every pair of shoes a conservative calculation, domestic shoes market will be 28.8 billion. Children's shoes compared to other children's products, the cost of a small, profit, in the eyes of businessmen, children continue to grow in the foot is rolling in financial resources, "the poor half of the foot without shoes," the teaching of young parents also stimulate the nerve, which More and more companies have become involved in domestic shoes market factors. But for now it seems, lie in the enthusiasm of enterprises and between the huge market is a difficult decision, such as the perfect marketing system, establish a standard proxy mechanism, are needed to solve enterprise. Children's shoes from the business model to see the domestic market In fact, the market is currently operating in China have developed children's shoes in a more mature, more fierce competition in the industry, format variety of forms. However, in these different operating modes have different advantages and disadvantages. Wholesale marketing. Distributor brands within a given area to obtain exclusive right to operate, the more concentrated in the region to set up sales points footwear wholesale to digestion by naturally occurring products distributor channel development, marketing products, often brands will transfer to the agents of the discount remained at 4 fold. This approach has low cost advantage by selling products form the market of natural advantages. However, in this way the development of low brand loyalty of distributors, distribution operations are not specific, branding is almost impossible to complete. Store counters. Stores set up special counters is a rapid establishment of brand position, brand image, the formation of a shortcut. The agents usually operate large area in order to establish a higher brand value, for establishing the confidence of distributors and consumers, has a very important role. There are also some strong distributors, according to their social resources, access to shopping malls, supermarkets set up special counters for product sales. This approach has a brand image quickly, the characteristics of high-profit product units to help strengthen the confidence of distributors and consumers, but the operating costs of the growing shopping malls and other factors are also greatly restricts the agents and distributors to expand in the store counters. Brand stores. And other products, like clothing and shoes, brand shoes store is the future trend of development of marketing channels. In the United States, Italy and other developed areas shoe, footwear products are sold in the stores to provide consumers with a variety of models of products, branded services to consumers. The existing marketing model and market potential of the mining enterprises, so that the marketing model of domestic shoes market in the future may also be following the trend. Direct. Due to the current profits by selling children's shoes is not very substantial impact, Direct may cause short-term increase in business costs. But in the future, with no brand brand Consumer consumption and stratification and the formation of new consumer habits, the brand's unit profit will be increased at the same time, enterprises through extensive product line to provide customers with a variety of styles, a variety of techniques , all kinds of shoes materials to meet the various needs of customers, Direct will enable enterprises to enter the field of commercial sales, increase business profits. Large-scale comprehensive supermarket chain stores. This marketing model will become a mainstream medium and large cities, the use of consumer shopping brands concentrated, one-stop-shop service, will greatly facilitate the consumer. With the large supermarket chains in developed cities to further promote this trend will be strengthened to some extent. Compete with their own brand to differentiate China's shoes market to fully understand the current situation and development trend of business model, there are a number of promising help prepare to enter this market and the enterprise. But in reality, many companies view, no matter what kind of marketing model, are just marketing tools, and capture the market's core issue is how to use their own advantages, product differentiation and competitive positioning. "That is from the play 'good dog' brand, we are the majority of foreign trade in the share of profits are invested in the construction of independent brands and the top of the domestic market development." Wu Hui said in the company, it seems that children's shoes children's clothing, has not saturated the domestic market, if there is long-term planning, as early preparation, foreign trade enterprises can also fought the domestic market, but this process can be said to be almost "painful and cruel", but long-term plans to reflect the value of the critical moment.

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    According to Wu Hui's statement, "good dog" is currently a franchisee outlets in the country has been relatively mature, and now a substantial part of the success of export products to domestic sales, and with "good dog" brands continue to build, is expected to further Southern Qi reduce export volume, to seize a greater share of the domestic market. Meanwhile, the company efforts to develop its own brand to seize the practice of the domestic market, has also been a number of industry recognition. They said that the current domestic shoes market, larger space in the holds on the basis of their own brands to differentiate their product positioning to "Stock Watch" The domestic market is the key. "The key to the domestic trade is the transformation of positioning." Yao, Yong said that enterprises should be good at discovering children's shoes market gap, reflected in a field trip the opposite sex to form the edge. Southern Qi, Cornell, as in terms of brand development, Quanzhou, Jinjiang area of children's shoes companies are more positive attitude. Present in these enterprises, mainly by buying mature and self-nurturing trademark cartoon characters are two ways to build brand image, the industry believes that these two methods have their own strengths, the longer term advantages of the latter is probably more, but pay time and effort will surely be more. Currently, these companies are actively trying to use their respective strengths and experience to develop the domestic shoes market, insiders said the shoes brand in the domestic market will be and other apparel products, has been gradually going through a process of awareness and acceptance. However, in Jinjiang, China's sports apparel brand has become the most dynamic markets surge after power has the same shoes at one place provide a good reference.

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  • Par luckymaggie - 2 commentaire(s)le 21 décembre 2010

    Putian shoe seek to high-quality "Made in China" deal with the export challenge

    On the 18th afternoon, the hundred was held in Putian Putian shoe symposium on quality footwear, invited international testing giant INTERTEK Intertek discuss how to meet the quality requirements of European and American buyers, increasingly face challenges in the export of circumstances, to seek a new way of footwear products.

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    Fujian Putian city and even China's footwear industry, the current annual output value of various types of footwear to fifteen billion yuan, of which more than Bacheng exports, total export value of over seven hundred million U.S. dollars annually. Although exports of Putian shoe sustained growth in recent years, but this year, the face of international and domestic market and policy changes, Putian shoe facing increasing pressure. To "internal problems", this year's footwear export tax rebate reduction in July, while imports of raw materials and energy prices are also rising production costs; to "foreign aggression", the United States and Europe but also improves the technology of footwear requirements, and this year a series of recalls of Chinese products, so that the international competitiveness of Chinese products face unprecedented challenges. In this regard, Lixin Hong, vice president of Putian International Chamber of Commerce, said these factors on the impact of Putian shoe is obvious, Putian shoe should be a timely response to "strong corporate brand", "Technology independent enterprises" strategy, maintain and enhance Putian shoes international competitiveness.

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    And the seminar, specially invited Putian shoe industry in the evaluation of the absolute market advantage INTERTEK Intertek Group, U.S. and European markets to explain the technical requirements of the footwear. Shoe participants who expressed the hope that through the seminar, the different target markets in Europe and America to understand the quality requirements, according to their own characteristics, local conditions, to develop the most appropriate solution. Create high-quality high-security "in China", should the export challenge.

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  • Par luckymaggie - 4 commentaire(s)le 21 décembre 2010
    Mercredi 17 novembre 2010

    How private shoe out of the "death cycle"

    As the saying goes; bystander. In this, the writer witnessed 10 years of Wenzhou shoe shoe small and medium private enterprises cited as Reflection for the history of development, we work together to explore a number of private enterprises in Wenzhou, the "circle of death" in the end is how the formation. As we all know, many small and medium private owners are relying on the family shoe developed Baotuan hard in their road to success, though they now see is out of scenery, a large group of friends in social networking, but the back is real to pay a great hardship, with the continued expansion of capital, size of the business step by step also the expansion of market reach of enterprise products have gradually extended the penetration into the surface of different regions and different levels of people object, enterprise supply chain relationship place in the continuous qualitative change. The face of corporate brand promotion, and meticulous management of the implementation, management personnel and the introduction of the refining and development of corporate culture, which has been very clearly told the business owners the ability to have family members far not fully satisfied with the previous role. Why would a white reality is obviously small private shoe called the chiefs to let go of it? First, "is my" thinking hinder individual development China has a culture called the secular culture, the human pursuit of wealth and keep the rich culture of the mental performance in the head, as some family delayed seeking male heir the same. Most employers are small private shoe came from the farmers, with little cultural basis, farmerist can not do without a "pro" words, they believe that the world is laid relatives, wealth is my own, and only apply on a Fuji called loyalty, to the outsider to manage, naturally feel uneasy.

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    What came out of a program of activities, the boss approved a boss to participate in, or grant the aunt Uncle trial, the result is transferred tossed away unless you play karate professional managers will be able to relieve the employees live, work and cultural needs, but When it comes into something like a dug graves, some employers generally distressed. What is more, many small private shoe management, all-the only punishment, but punishment does not scale, the more punishment is much more like the boss. There is a shoe boss, and every employee wages before and after a few days, is the flexible mouth stare, strong anger, office, large and small all have to be gratuitous to criticize on again, to explore the reasons is that wages are very upset, and to made to solve angry heart of the itch. Second, my site, "my people" decide In many small and medium private enterprises in the footwear, the various departments of the officers or soldiers, all-boss, or be assimilated had a "puppet" of the external features of those employees of not my family or good professional managers deliberately excluded , although these people have no business philosophy, the development of ideas, management, implementation, and to talk about morality, but in the act, his every word and deed, you can always denial of the collective wisdom of a department, even if the company hired a professional managers, these uncle or my aunt who jumped on the bandwagon of being assimilated out of the ashes is tofu, not playing no shot. Third, only the boss will be looking for "heroism" Chinese-style management to quickly open the domestic market, but also hope to create more international brands, but why on the world of small and medium private international shoe brand but not a lot of strength? Because of the advanced processes and systems in small and medium private enterprises in the lack of training, they are only on the edge of popular culture in China, which is managing many small and medium private shoe smooth progress to international standards can not be one of the main, in fact, many small and medium Private shoe is also active in the implementation of the rules and regulations and work processes, but the boss does not give right to the job, some bosses have to run a good horse, but also the horse does not eat the grass ... ... who are not gods, no right to difficult to do bits of work performed, only the boss will have some positive color, but the CD out of the market if the boss will change the environment, which is a circle of death. Therefore, many companies grow up, this is often the traditional individual will cause the boss, but also reflects a selfish mentality of the Chinese people, the boss of cadres to induce errors, and erode the management and staff of entrepreneurial passion. The only medium and small private shoe will easily form a joint owner of the family circle, circle and circle of friends geo, will replace the process with the individual, systems and standards, the "system" as "excessive" operation, excessive pursuit of short-term interests, not the main business continues to become bigger and stronger confidence, management can not keep up with market changes, a number of private enterprises or onto the end of the bottleneck, it is actually falling into the already dug their own original "grave" (backward management, only the boss will lower The family management, the blind get in the cross-industry "gold", etc.), only the owner of private enterprises due to the will of their own to their own short-lived is the boss dug a mass grave that "circle of death" in the. Of course, no shortage of medium and small private shoe enlightened some excellent boss, they serve as role and behavior is an example of private enterprises in China and gravity. Such as the example of Wenzhou shoe brand, white plainly told us a vivid example, any open-minded business owners, who have grown up, such as O'Connell, Red Dragonfly, etc. The reason they can grow up healthy, they dare to lend a hand with the courage to break the family cycle, the courage to give full play to all the staff's enthusiasm for work, dare to take the harvest with the staff to share the responsibility. Because these enterprises as the veterans, like his brand of corporate social responsibility has a strong personality cast the brand, but also cast into their brilliant career.

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    Ambition of a lion, it will eat the meat; only sheep mentality can only eat grass, there are a lot of shoe in the second-generation successor, is struggling to undertake foundation accumulated generations ago; there are many agents "Zero After "Zero and zero after the grant only, channel down, take the chain stores line the front line, focus on the market, the success or failure from a variety of case analysis, the small private shoe element usually gathered in the break" until they were "the boss who , break yourself off from the vow to pursue the process of continuous innovation. Small private shoe, not "learning" in the outbreak, it will in the "shoes" in the death! Therefore, the cause of fighting in the future, then those who do not do "harms" those who do later "Home on the" stage management, we recognize the role of family, not the process, there is no business to take off the next stage foundation; We recognize the responsibility and corporate family cohesion, and without this sense of responsibility and cohesion, there is no substantial business first primitive accumulation; many private bosses we recognize the efforts of the introduction of talent, no such effort, and not generation will be the growth of professional managers, or to start the road, but the development is often experienced many transition from a vulgar businessman pain of transition to the entrepreneurs may want a word, rushed passed to success!

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    Par luckymaggie - 0 commentaire(s)le 17 novembre 2010

    Shandong shoe hit Japan and South Korea to avoid the impact of Russia

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    It is understood that a number of southern European countries for the protection of the interests of shoe-making enterprises, the European Union from October 2006 onwards on the production of leather shoes and children's shoes from China to impose anti-dumping tax rate of 16.5%. October 3, 2008, although the EU anti-dumping advisory committee to the proportion of 15:12 to vote against, but the review investigation initiated by the European Commission insisted. November 19, 2009, this proposal was once again the EU anti-dumping advisory committee to 15:12 ratio of negative votes. But in the end, in Italy, Spain, some southern European countries and the insistence of the new accession countries, the EU decided to continue on Chinese shoes anti-dumping duties. The move not only by the Chinese opposition, has also been a local retailer in Europe, a chorus of footwear enterprises and consumers against. It represents more than 2,000 European Union, European footwear shoe business computing: from the European Union in October 2006 on Chinese shoes anti-dumping duties since the shoes on the EU market prices increased by an average of 10% or more. The Chinese and Vietnamese leather shoes will have anti-dumping measures to be extended to 2011, European consumers and businesses will lose hundreds of millions of euros. Lu Fang shoe enterprises suffer little effect

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    Anti-dumping duty order a piece of paper exports to China had a huge impact. Statistics show that China's city of Wenzhou footwear exports to the EU in 2006 23.09 million pairs of leather shoes to January 2009 to September plummeted to 9.2 million pairs. "In fact, to Italy for a typical representative of Western footwear industry, its main target markets of China and other Asian regions for the target market are quite different. The former is mainly targeted at high-end market, while the latter mainly for the low-end market, do not direct competition. "vice president of China Light Industry Federation, said Xu Yonggong open. "Fortunately, the impact of our business is not very big. Focus on our exports to Japan, South Korea, the United States and Russia, exports to the EU's smaller. Because of the location near the Shandong Japan, Korea, Russia, the export structure of the recent partial South Korea and Russia, especially compared to the south of Wenzhou shoe, shoe Guangdong region, suffered minimal impact. "Monkey Group deputy general manager of Yue Guowei said. Leather Association of Shandong Province Lu-ray high-Secretary-General also said that "Shandong Province, the focus is not the EU shoe exports affected is small. Exports to the EU, protective shoes be more than shoes." Optical high Lu said doing business in Europe because of Zhejiang The more, the EU anti-dumping duties of the hardest hit, the first in Wenzhou.

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    Par luckymaggie - 11 commentaire(s)le 17 novembre 2010

    Shoes and bags will be rapid growth in luxury sales

    French "Textile News" recently reported that, according to Merrill Lynch analysts expect the luxury goods industry may soon find a growth path. According to the study shows that in 2010 total global sales of luxury goods will grow by 5%, estimated several major luxury goods group's profit margin will be a significant 17% increase in net operating income also increased 13%.

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    Reports that Bain & Company's forecast for the luxury goods industry in 2010, a slight increase of 1%, 2011 growth of 4.5%. But Merrill Lynch believes that due to the current financial market situation has improved, a structural adjustment of enterprises, restructuring of the effect has been apparent since the beginning of 2009, 2010 will be better. Therefore, Merrill Lynch experts believe that the reason why luxury goods sales growth in 2009 to 7%, mainly from Asia into the vitality, expected part of the luxury products such as handbags and shoes, sales in 2010 will be further developed .

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    Par luckymaggie - 2 commentaire(s)le 17 novembre 2010

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